"We have an Alexa Echo in the living room and an Alexa Dot in the bedroom" seems reasonable. I can see why Amazon is struggling with this, because in the future they want a lot of devices and apps to connect to Alexa, but until that reality comes to pass, the confusion is a barrier to both adoption and clear communication around the platform and products. Yes, ugh, enough with the feminine names for digital assistants. YouTube Alexa's "skills" (the equivalent of apps) are not very good. One reason why is the disconnect between usage and provisioning - you talk to the Echo, but install skills by going to the Alexa app on your phone. We could also argue that it's just too early in the maturity of the platform for the services to be very good. But there are also syntactic challenges - if a song is on Spotify and not on Amazon Music, remembering to tell Alexa to play it from within your preferred music service is not just a pain in the ass, it's a barrier to utility. More than on any other platform, being able to seamlessly change defaults for particular functions is going to be critical. Building skills for Alexa is more like building a chat bot than it is like building an iPhone app. The greatest challenges in building Alexa skills will be about understanding phrasing and context, and in responding with appropriate voice and tone. Given that app/skill discovery has to evolve to happen intuitively and automatically right within the voice-controlled experience, discovery of new skills is going to require developers to do a lot more work than just listing their app in a store.
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From Search Engine Land: Bing Ads Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins Jun 27, 2016 by Ginny Marvin In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global Search Sales and Service at Microsoft, talked about how Bing Ads is evolving for mobile and more. Google clarifies Keyword Planner doesnt require an active campaign Jun 27, 2016 by Ginny Marvin Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords. The right way to get dynamic with Google AdWords Jun 27, 2016 by Todd Saunders Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Whats the best attribution model For PPC? Jun 27, 2016 by Aaron Levy Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Jun 27, 2016 by Greg Sterling AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission. Enterprise Local Marketing Automation Platforms: A Marketers Guide Updated for 2016 Jun 27, 2016 by Digital Marketing Depot Marketing Land and Digital Marketing Depot have published the 3rd edition of Enterprise Local Marketing Automation Platforms: A Marketers Guide. This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation.
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